Category: Conversion Rate Optimization

Conversion rate optimization is still expensive. Not the front end cost. The tools available today to do A/B and Multivariate testing is cheaper than ever. Ranging from a few hundred bucks a month to totally free.

The shopping cart is one of the final hurdles an online visitor has to jump over to convert into a sale.

To make a meaningful difference with meaningful results requires guts. And it starts with one person within an organization to stand up and say:

“I don’t know if this is going to work but… let’s test it.”

It’s not easy to substantially increase conversion rates. That’s because being willing to make big gains, means making big changes. Changes in mindset, risk, and your willingness to push the edges and accept uncertainty for a greater opportunity.

No your A/B or Multivariate test is not keeping data from you…
But there is information, which will be revealed in this blog post, that if you had could dramatically increase your conversion rates.

And as we can see from the voting results below from Which Test Won, 75% of the conversion rate experts, myself included, voted for Version B, the one that included the benefits but…

A scientific repeatable process for conversion rate optimization is a requirement for CRO success. Without one you’re just flying blindly and hopping for the best. In a previous post, we went over what’s needed for conversion optimization to succeed in any organization of any size

About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they’re satisfied with those rates, while roughly twice that proportion say they’re dissatisfied.

While I do have a respect for “the numbers” and a realization that decisions need to be driven by them, there is somtimes an inherent distrust of what the numbers say—or that the numbers can say just about anything a person wants them to say.