Conversion optimization is a messy beast. There are so many things to do all from a large breadth of specialized disciplines that it’s often a daunting task to start or even know where to begin.
Category: Conversion Rate Optimization
Will This Finally Be The Year Of Conversion Optimization?
I remember reading in 2010 that it was going to be the year on conversion optimization then it didn’t happen. So now we’re two years down the road from that prediction and…
How Long Should You Let a Split Test Run?
Regardless if you’re new to split testing or if you’ve been testing for a while a question that keeps popping up in the back of your head is, how long should you let a test run?
Which Test Won? Test Of The Week Review
This was a copy split test, with two different form headlines. Version A, above on the left had the headline “I want an expert opinion, Sign me up!” Version B above on the right had the headline “For Skin…
Top 5 Conversion Rate Optimization Articles
If you haven’t read some of these, please be sure to check them out now: 1. How To Get More Using Up Sells 2. The Science Of Persuasion By Dr. Robert Cialdini 3. There’s More to Success Than Just A/B Testing 4. Test Your Practical Google Analytics Skills 5. Data Driving With No Seatbelts
Data Driving With No Seatbelts
We’ve all been conditioned to automatically put on our seat belts when we get into a car. It’s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there’s a reason why you put your seat belt on every time you get into a car, because you could get… Continue reading Data Driving With No Seatbelts
How To Up Sell More Strawberries
I ran across an interesting up sell technique the other day that I thought I’d share.
There’s More to Success Than Just A/B Testing
There’s a lot more to success than just simply testing what works and what doesn’t. Seth Godin’s blog about A Culture of Testing is a great example of this that uses Netflix as an example.
Turning Executives Into Believers
There are obstacles within organizations that keep us from moving forward.
Yet we keep going. You’re about to read how to get around the roadblocks of people, how to get more buy in and how to deliver results.
Reciprocity and Influence In a Digital Age of Persuasive Marketing
They say, human nature doesn’t change, but more and more I see the influence of digital communication changing things, changing us, changing culture and slowly but surely molding the evolution of humanity.