The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone.
Category: Conversion Rate Optimization
eMetrics Summit – Turning Executives into Analysis Believers
How do you get your friendly neighborhood execs to use your analysis to support their intuition? Corporate analysts and consultants alike must continually show value and get buy in from senior executives. Learn how at the upcoming NYC eMetrics Summit on October 21, 2011
Customer Behavior in a Hyper Connected World
Fundamentally, human nature doesn’t change. Platforms may come and go and new shiny objects may take our focus for a little while, but what it really comes down to is, people are people.
Affiliate Summit East 2011
Affiliate Summit East 2011, the premier affiliate marketing conference, is taking place August 21-23, 2011 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. I’ll be attending this… Continue reading Affiliate Summit East 2011
Design Your Website With Marketing Psychology
The best way to use this online is to align the social proof action you want your prospect to take with the action of what others have taken before him. In this way previous online visitors are influencing new prospects.
Conversion Rate Optimization Fail
Not all conversion rate marketing tests will be winners. Some testing failures are to be expected in order to maximize your returns.
Think Backwards to Increase Your Conversion Rates
To increase your website conversion rates sometimes approaching the problem backwards can reveal remarkable opportunities for improvement.
How Do You Know if Your Website is Maximizing Conversions?
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
Social CRM and Pre Conversion Rate Marketing
Social media is all the rage these days and social customer relations management is slowly breaking new ground online, I’m not quite sure Social Media will be our holy grail for a one ring to rule them all kind of CRM marketing utopia world.
Shopping Cart Abandonment Top 5 Killers
According to the Fireclick Index the average conversion rate is 2.2%, with a shopping cart abandonment rate of 67.6%.