Direct-response copywriting is a marketing strategy that aims to persuade potential customers to take a specific action, such as buying. This marketing approach employs specific tactics and strategies that focus on the customer’s emotions, while also providing them with the information they need to make an informed decision. One of the most important considerations of… Continue reading Getting Results with Direct-Response Copywriting: Tips and Strategies
Category: Internet marketing
How To Craft A Killer Marketing Offer For a Dietary Supplement
Maximizing for revenue in an online dietary supplement business almost always comes down to the marketing offer. There are a couple of advantages to this approach to marketing. First, everything is measurable making it easier to A/B test any element of your sales page. Second, an online health business, particularly a health supplement business that… Continue reading How To Craft A Killer Marketing Offer For a Dietary Supplement
Navigating Skepticism: The Impact of Proof and Trust on Online Supplement Buying
Both proof and trust greatly impact the decision to buy dietary supplements online. Partly because people take supplements to solve a problem. This is one way how marketing supplements is different from marketing other products. Trust and belief are key components to the buying decision. One way to support the sale is to use proof… Continue reading Navigating Skepticism: The Impact of Proof and Trust on Online Supplement Buying
How To Use YouTube To Grow a Supplement Business
YouTube ads may just be the last haven left to growing a health supplement business today. This article will cover: With so many traffic channels failing after the aftermath of iOS 14 and the removal many targeting capabilities on Facebook there’s really no social media channel that’s working for supplement marketing at the moment. Traffic… Continue reading How To Use YouTube To Grow a Supplement Business
Marketing Upsell Funnel Strategy For Dietary Supplements
There is no one Upsell Funnel Strategy that always works, but there are basic principals to utilize. When it comes to selling online, upsells are a very different beast from your front end product. If you treat them the same way, your sales and revenue per visitor will suffer. First off, the trust and belief… Continue reading Marketing Upsell Funnel Strategy For Dietary Supplements
Maximizing Natural Health Supplement Revenue Using Nothing But Pricing Strategy
Could the number and order of buying options you present on your sales page have an impact on revenue? It seems like a minor thing but… If you take notice, you’ll see that on the sales pages of almost all the natural health products online, there is always more than one option for you to… Continue reading Maximizing Natural Health Supplement Revenue Using Nothing But Pricing Strategy
Email Marketing Secrets of a Nutritional Health Supplement Company
Online sales often correlate with the number of emails sent. Months where email sends are down or unopened are high and sales slump. Which is why email is often the 500 pound gorilla for nutritional health and supplement marketing. With email being such a key component to revenue you’d think more health marketers would spend… Continue reading Email Marketing Secrets of a Nutritional Health Supplement Company
Data Driving With No Seatbelts
We’ve all been conditioned to automatically put on our seat belts when we get into a car. It’s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there’s a reason why you put your seat belt on every time you get into a car, because you could get… Continue reading Data Driving With No Seatbelts
The Top 21 Converting Secrets From Bryan Eisenberg
The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone.
Customer Behavior in a Hyper Connected World
Fundamentally, human nature doesn’t change. Platforms may come and go and new shiny objects may take our focus for a little while, but what it really comes down to is, people are people.