Each segment responds differently to marketing messages, offers, calls to action, etc. The ideal thing to do would be to first identify which segments to target by looking at your sales and CRM data.
Category: Multivariant testing
How Long Should You Let a Split Test Run?
Regardless if you’re new to split testing or if you’ve been testing for a while a question that keeps popping up in the back of your head is, how long should you let a test run?
There’s More to Success Than Just A/B Testing
There’s a lot more to success than just simply testing what works and what doesn’t. Seth Godin’s blog about A Culture of Testing is a great example of this that uses Netflix as an example.
The Top 21 Converting Secrets From Bryan Eisenberg
The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone.
Conversion Rate Optimization Fail
Not all conversion rate marketing tests will be winners. Some testing failures are to be expected in order to maximize your returns.
Shopping Cart Abandonment Top 5 Killers
According to the Fireclick Index the average conversion rate is 2.2%, with a shopping cart abandonment rate of 67.6%.
A/B And Multivariate Testing In Plain English
When in comes to conversion rate optimization there is no failure only feedback. Testing is the key to getting to what works best…