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Data Driving With No Seatbelts

We’ve all been conditioned to automatically put on our seat belts when we get into a car. It’s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there’s a reason why you put your seat belt on every time you get into a car, because you could get… Continue reading Data Driving With No Seatbelts

How Do You Know if Your Website is Maximizing Conversions?

Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.