We’ve all been conditioned to automatically put on our seat belts when we get into a car. It’s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there’s a reason why you put your seat belt on every time you get into a car, because you could get… Continue reading Data Driving With No Seatbelts
Category: Web Analytics
Test Your Practical Google Analytics Skills
The latest episode of The Conversion Rate Marketing Academy Podcast Interviews Eric Fettman of Google Analytics Test dot com, a community learning project for practical web analytics.
How Do You Know if Your Website is Maximizing Conversions?
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
Social CRM and Pre Conversion Rate Marketing
Social media is all the rage these days and social customer relations management is slowly breaking new ground online, I’m not quite sure Social Media will be our holy grail for a one ring to rule them all kind of CRM marketing utopia world.
What’s the Best Use of Your Marketing Budget?
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
How do you Know if your Website is Working?
The problem with analytics in most companies is that they don’t know what to do with all the data they can pull from the plethora of robust web analytics vendors on the market.
Insights Are The Key To Massive Conversion Rate Gains
Connecting the data to people and personas keeps us firmly grounded in the mind of the customer. The key to knowing what action to take from your data is the ability to draw insight from the numbers.
Do Your Web Visitors Own Your Conversion Rate?
Online the endowment effect extends from things we own to things we feel an ownership towards. Any website where you have to sign up or create an account has the potential to use the endowment effect to increase conversion rate.
Nothing Speaks the Truth Like Raw Data, But You Better be Careful
It’s very easy to get caught up in just the numbers, especially with web analytics and conversion rate optimization, but be careful…
How to Design Better Websites with Data
The maturity of web design, usability and web analytics are all converging and forcing web sites to become accountable for their results. Designing only for look and feel is no longer enough.