We’ve all been conditioned to automatically put on our seat belts when we get into a car. It’s an automatic reflex because we have been conditioned to not think about it. All conditioning aside, there’s a reason why you put your seat belt on every time you get into a car, because you could get… Continue reading Data Driving With No Seatbelts
Category: Google Analytics
Test Your Practical Google Analytics Skills
The latest episode of The Conversion Rate Marketing Academy Podcast Interviews Eric Fettman of Google Analytics Test dot com, a community learning project for practical web analytics.
How Do You Know if Your Website is Maximizing Conversions?
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
Nothing Speaks the Truth Like Raw Data, But You Better be Careful
It’s very easy to get caught up in just the numbers, especially with web analytics and conversion rate optimization, but be careful…
How to Design Better Websites with Data
The maturity of web design, usability and web analytics are all converging and forcing web sites to become accountable for their results. Designing only for look and feel is no longer enough.