There are many ways to use persuasive design and conversion rate marketing to optimize your website or landing page to get more people to take action and get more sales or sales leads but it’s a fine line between slimy when selling and not.
The best way to remain ethical when using persuasive design, and improving your online conversion rate, is the exact same way to be profitable. As a marketing person it is your job to make sure the person you are trying to convert, truly benefits from buying your product or service. Don’t destroy your websites ability to influence or help your customers in the future.