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Mass Media Conversion Rate Marketing

Classic attention model still belongs to reach (mass media) but what happens as all data becomes connected? Will propriatary biz models like iTunes, kindle, audible keep old media alive? There’s always a place for reach but will the definition of reach be smaller niches micro reach but won’t that get aggregated globally through the connectivity of data points? Is that the future of mass reach?

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.