Despite the misconception that the web is the greatest sales tool, websites don’t sell; they help people buy. This simple but fundamental shift in thinking puts your buyer at the center of design.
How do you Know if your Website is Working?
The problem with analytics in most companies is that they don’t know what to do with all the data they can pull from the plethora of robust web analytics vendors on the market.
Is it Ethical to Persuade People to Buy Online?
The best way to remain ethical when using persuasive design, and improving your online conversion rate, is the exact same way to be profitable…
Do You Want to Increase Your Sales and Marketing Conversion Rates?
When optimizing your website or landing page for conversion, the most important thing is not on the page itself. The most important thing you can do to increase your website conversion rates…
Free Converts More Prospects
Offering a free incentive to capture leads has been a long standing strategy to increase conversion rates. Overall the effect of offering a free incentive for capturing a lead is one that should be used with a bit of forethought.
Information Foraging Theory
The quicker a prospect moves to the target information, the more likely they are to buy from you. The weaker the scent is along the trail from search to site, to page to page the more likely the visitor will give up and go back out to the hub to find a new spoke.
What has your Website Done for You Lately?
If you’re an internet marketer you’ve got a lot of different things to keep you up at night. You’ve got to worry about bringing new visitors to your site, creating new campaigns, optimizing keywords, keeping up with emails, managing the expectations of your company goals and staying on top of reporting.
Insights Are The Key To Massive Conversion Rate Gains
Connecting the data to people and personas keeps us firmly grounded in the mind of the customer. The key to knowing what action to take from your data is the ability to draw insight from the numbers.
How to Get Started With Conversion Rate Optimization
These days marketers are so pressed for time that many of them don’t know where to start. So many of us are just going through our days struggling to keep our online conversion rates above water.
What Motivates Your Visitors to Take Action and Convert?
To get to the core of motivation you first need to start with the question. “What problem does your product solve?” Once you answer that fundamental question you can begin exploring what possible motivations your prospect might have.
Using Video To Increase Website Conversion Rate
Lately i’m seeing a lot of landing pages and squeeze pages using video to convert prospects to customers but the interesting part is not simply the use of video but rather how the non video part of the page is being used.