Traffic is only one component of success, getting people to your site is necessary but if 98% (based on an average ecommerce conversion rate of 2%) of those people are just getting there and not buying or signing up or completing whatever your conversion goal you have for your website, you’re leaving money on the table.

let’s say you increased the amount of paid traffic to your site by an additional 1,000 unique visitors, with all other things being equal. A 2% conversion rate would give you 120 total conversions with $12,000 in total sales. Not too shabby, but remember the extra 1,000 unique visitors came at a cost, and that cost is a recurring cost if you want to keep those sales figures up each, week.

Now let’s look at an alternative to spending more and more money on traffic.