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Help Visitors Buy Online

The human brain is wired the exact same way for everyone in every choice situation. We all go through the exact same steps when making a choice. If we as designers and marketers can understand the way the human brain works and how people choose, then we can design not only the look and feel but also the selling process. When e-commerce web design and an understanding of the brain are in-line we can sell more online and optimize website conversion rates.