When you attack the problem of improving your online conversion rate head on you sometimes hit a wall. This leaves many marketers holding a lot of data in their hands not knowing where to take that first bite. In those situations it’s a good idea to tackle the problem backwards.
The reverse approach to conversion rate optimization, starts deep in the conversion funnel. So deep in fact, that you’re at the end of the funnel on the other side, post conversion. The backwards approach lets you start at the last step, the conversion success page, and then work back out higher up the funnel. Start by completing a conversion goal on your site as if you were a new visitor, take screen shots along the way, print them out and examine them in reverse order.
The simple act of looking at the problem backwards will not only let you see things from a new perspective but also help you start at a more reasonable place. Often times websites can be very daunting and large leaving many online marketers not knowing where to start. Going backwards presents the very last step a visitor need to jump through in order to convert. This is a clear and direct place to begin making changes, and lets you take that first bite in a place thats going to have impact at the conversion level.
Start at that last step and work your way backwards up the funnel making improvements along the way. By the time you fully back out you have a completely optimized flow.
Have recently set up reverse funneling on my site and its so much easier to see the exit point of potential customers. Have increased my ROI greatly since, great tips for those with a hands-on approach to their website
Thanks for the support. The backwards technique is a great place to start when looking for conversion improvements.
WOW just what I was searching for. Came here by searching for conversion rate optimization
Glad you found some value. 🙂