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Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization

A/B testing is essential to optimizing sales conversion.  Testing can be done in a variety of ways, including multivariate testing, relational testing, and A/B testing.  A/B testing is a form of testing that allows companies to test one variable at a time, or a variable cluster which can help to understand which variables or clusters… Continue reading Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization

WARNING: Affiliate Marketing Can Be A Spiral Pit Of Death For Health And Fitness Companies

Are affiliates a viable growth model for health and fitness companies?

It seems like the health and fitness industry, especially the weight loss industry is littered with affiliate offers. Just go to Click Bank or one of the many other affiliate networks and you’ll see there is no end to the number of offers listed.

The reality is that only a handful of these offers on Click Bank and others are really crushing it. All the others are performing lukewarm at best and often times worse. You can easily sort by gravity score to see what’s converting.

This is great for the big boys who dominate the affiliate networks, but what about everyone else?

The Top 21 Converting Secrets From Bryan Eisenberg

The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone.