A/B testing is essential to optimizing sales conversion. Testing can be done in a variety of ways, including multivariate testing, relational testing, and A/B testing. A/B testing is a form of testing that allows companies to test one variable at a time, or a variable cluster which can help to understand which variables or clusters… Continue reading Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization
Category: A/B Testing
Expressing The Value Of an Offer For Maximum Sales Online
A health buyer is very different from other types of buyers online. For one the amount of trust they need to buy from you is much higher than other types of products.
WARNING: Affiliate Marketing Can Be A Spiral Pit Of Death For Health And Fitness Companies
Are affiliates a viable growth model for health and fitness companies?
It seems like the health and fitness industry, especially the weight loss industry is littered with affiliate offers. Just go to Click Bank or one of the many other affiliate networks and you’ll see there is no end to the number of offers listed.
The reality is that only a handful of these offers on Click Bank and others are really crushing it. All the others are performing lukewarm at best and often times worse. You can easily sort by gravity score to see what’s converting.
This is great for the big boys who dominate the affiliate networks, but what about everyone else?
Who Deserves Your Conversion Rate Optimization Budget?
Each segment responds differently to marketing messages, offers, calls to action, etc. The ideal thing to do would be to first identify which segments to target by looking at your sales and CRM data.
How Long Should You Let a Split Test Run?
Regardless if you’re new to split testing or if you’ve been testing for a while a question that keeps popping up in the back of your head is, how long should you let a test run?
Which Test Won? Test Of The Week Review
This was a copy split test, with two different form headlines. Version A, above on the left had the headline “I want an expert opinion, Sign me up!” Version B above on the right had the headline “For Skin…
There’s More to Success Than Just A/B Testing
There’s a lot more to success than just simply testing what works and what doesn’t. Seth Godin’s blog about A Culture of Testing is a great example of this that uses Netflix as an example.
The Top 21 Converting Secrets From Bryan Eisenberg
The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone.
Shopping Cart Abandonment Top 5 Killers
According to the Fireclick Index the average conversion rate is 2.2%, with a shopping cart abandonment rate of 67.6%.
A/B Test of the Week Analysis
Usually social proof converts more however in this case it’s clearly not the best. However to be effective social proof needs to be as close to your personal group of peers as possible.