Good conversion rate marketing is like exercising. We go to the gym one day and we feel great while we’re there, we’re just happy we showed up and we’re ready to workout. We pick up the weights and get on that treadmill and we’re rocking.
Category: conversion rate marketing
Why Do People Buy From Your Website?
Do you remember what it was that got you to purchase the last item you bought online? It was probably one of only several reasons and you probably weren’t even fully aware of your reasons why.
Your Web Visitors Are Not Dominatrix Mistresses
How much thought or how little thought goes into a Submit Button? It’s usually very little thought and that’s the problem. In a programming world, it makes sense a visitor is submitting information to a server after all. But your visitors aren’t programmers…
7 Out of 10 Online Prospects Don’t Buy
eCommerce conversion rate optimization will only take your online sales so far. Beyond that you have to start looking at optimizing the conversion process outside of your website.
What is the Most Powerful Way to Influence People to Buy From You?
All the conversion rate marketing tactics converge to one strategy of influence…
Crush The Status Quo
The status quo keeps our website conversion rates in their place, it keeps progress and learning from ever getting beyond the cubicle walls.
Design Your Website With Marketing Psychology
The principle of social proof is activated by similarity: it operates most effectively when we are observing the behavior of people just like us. This explains why testimonials by “ordinary” people online are so powerful vs. the paragraph of marketing about the product written by the company.
What’s the Best Use of Your Marketing Budget?
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
How Aristotle Can Help Your Website Convert More Visitors
A system for persuading customers to buy products and services has been around for thousands of years, even as far back as 350 BC and probably even earlier than that,
Mass Media Conversion Rate Marketing
Classic attention model still belongs to reach (mass media) but what happens as all data becomes connected?