How much thought or how little thought goes into a Submit Button? It’s usually very little thought and that’s the problem. In a programming world, it makes sense a visitor is submitting information to a server after all. But your visitors aren’t programmers…
Category: conversion rate marketing
7 Out of 10 Online Prospects Don’t Buy
eCommerce conversion rate optimization will only take your online sales so far. Beyond that you have to start looking at optimizing the conversion process outside of your website.
What is the Most Powerful Way to Influence People to Buy From You?
All the conversion rate marketing tactics converge to one strategy of influence…
Crush The Status Quo
The status quo keeps our website conversion rates in their place, it keeps progress and learning from ever getting beyond the cubicle walls.
Design Your Website With Marketing Psychology
The principle of social proof is activated by similarity: it operates most effectively when we are observing the behavior of people just like us. This explains why testimonials by “ordinary” people online are so powerful vs. the paragraph of marketing about the product written by the company.
What’s the Best Use of Your Marketing Budget?
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
How Aristotle Can Help Your Website Convert More Visitors
A system for persuading customers to buy products and services has been around for thousands of years, even as far back as 350 BC and probably even earlier than that,
Mass Media Conversion Rate Marketing
Classic attention model still belongs to reach (mass media) but what happens as all data becomes connected?
Who’s Job is it to Convert?
It’s time to move the needle and get more sales. Your marketing team, copywriter, web designer and creative director have all been working together like a well-oiled machine.
Hit That Delete Key to Increase Your Conversion Rates
Often times we get caught up with over stuffing a landing page that we want to convert visitors with too much information.
The Best Call to Action for Website Conversion Rates
Time and time again marketers and designers default to using the word “Submit” for buttons. Perhaps because that’s the default when creating an HTML…