Converting online visitors into customers is the key to a successful profitable business. It doesn’t matter how much website traffic your getting to your site or how little traffic you may have, if your not doing a great job of converting that traffic…
Category: conversion rate marketing
The Conversion Rate Marketing Missing Link
Most online marketers are in a constant state of driving traffic to their website. The problem is traffic in itself is not enough for a healthy site to thrive and grow.
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Learn how to convert more online traffic into sales. Hear insider secrets from an expert on landing page and conversion rate optimization. Maximize your return on search engine optimization, SEO and PPC advertising and increase your ROI.
How to Design Better Websites with Data
The maturity of web design, usability and web analytics are all converging and forcing web sites to become accountable for their results. Designing only for look and feel is no longer enough.
How To Get Over 300% Conversion Rate Improvement
When improving website conversion rates through testing and optimization, understanding the why is critical. The why is at the top level of insight that we as designers and marketers need to continuously strive to get to. True insight from any testing and optimization comes from an understanding of what specific variable in your test made the difference. What was it that caused the lift in conversion rate, or the dip? Was it the headline, the button, the product image? What was it that you can point to and bring to your boss and say. This did that and the impact was this in real money to the bottom line.
What is Conversion Rate Optimization?
Traffic is only one component of success, getting people to your site is necessary but if 98% (based on an average ecommerce conversion rate of 2%) of those people are just getting there and not buying or signing up or completing whatever your conversion goal you have for your website, you’re leaving money on the table.
Is Your Own Mind Holding You Back From Improving Your Conversion Rates?
let’s say you increased the amount of paid traffic to your site by an additional 1,000 unique visitors, with all other things being equal. A 2% conversion rate would give you 120 total conversions with $12,000 in total sales. Not too shabby, but remember the extra 1,000 unique visitors came at a cost, and that cost is a recurring cost if you want to keep those sales figures up each, week.
Now let’s look at an alternative to spending more and more money on traffic.
Give Visitors a Reason to Buy
Why should someone buy from you? That is one of the top three vital questions every website needs to answer within the first five seconds of a visitors arrival on your site.