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How To Get Over 300% Conversion Rate Improvement

When improving website conversion rates through testing and optimization, understanding the why is critical. The why is at the top level of insight that we as designers and marketers need to continuously strive to get to. True insight from any testing and optimization comes from an understanding of what specific variable in your test made the difference. What was it that caused the lift in conversion rate, or the dip? Was it the headline, the button, the product image? What was it that you can point to and bring to your boss and say. This did that and the impact was this in real money to the bottom line.

Is Your Own Mind Holding You Back From Improving Your Conversion Rates?

let’s say you increased the amount of paid traffic to your site by an additional 1,000 unique visitors, with all other things being equal. A 2% conversion rate would give you 120 total conversions with $12,000 in total sales. Not too shabby, but remember the extra 1,000 unique visitors came at a cost, and that cost is a recurring cost if you want to keep those sales figures up each, week.

Now let’s look at an alternative to spending more and more money on traffic.