Most people think the home page of their site is the most important, and therefore it has to be the most persuasive to pull visitors in towards conversion
Category: Landing Page Optimization
How to Choose What To Test
How do you know what to test? Some conversion rate marketing experts will tell you to test everything, but that’s very naive.
The Secret to Successful Conversion Rate Marketing
Good conversion rate marketing is like exercising. We go to the gym one day and we feel great while we’re there, we’re just happy we showed up and we’re ready to workout. We pick up the weights and get on that treadmill and we’re rocking.
Why Do People Buy From Your Website?
Do you remember what it was that got you to purchase the last item you bought online? It was probably one of only several reasons and you probably weren’t even fully aware of your reasons why.
Your Web Visitors Are Not Dominatrix Mistresses
How much thought or how little thought goes into a Submit Button? It’s usually very little thought and that’s the problem. In a programming world, it makes sense a visitor is submitting information to a server after all. But your visitors aren’t programmers…
What is the Most Powerful Way to Influence People to Buy From You?
All the conversion rate marketing tactics converge to one strategy of influence…
Crush The Status Quo
The status quo keeps our website conversion rates in their place, it keeps progress and learning from ever getting beyond the cubicle walls.
What’s the Best Use of Your Marketing Budget?
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
How Aristotle Can Help Your Website Convert More Visitors
A system for persuading customers to buy products and services has been around for thousands of years, even as far back as 350 BC and probably even earlier than that,
Who’s Job is it to Convert?
It’s time to move the needle and get more sales. Your marketing team, copywriter, web designer and creative director have all been working together like a well-oiled machine.