They say, human nature doesn’t change, but more and more I see the influence of digital communication changing things, changing us, changing culture and slowly but surely molding the evolution of humanity.
Category: online influence
Design Your Website With Marketing Psychology
The best way to use this online is to align the social proof action you want your prospect to take with the action of what others have taken before him. In this way previous online visitors are influencing new prospects.
How Do You Know if Your Website is Maximizing Conversions?
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
A/B Test of the Week Analysis
Usually social proof converts more however in this case it’s clearly not the best. However to be effective social proof needs to be as close to your personal group of peers as possible.
Monkey See Monkey Do – Online Social Proof
The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence.
Mobile eCommerce Conversion Optimization
Since the user experience of Mobile browsing at least on a smart phone, is usually a quick simple one task per app experience or consumption of smaller bite size chunks of content…
The State of eCommerce Shopping
According to a Forrester eCommerce research, growth in online retail sales will continue to outpace growth in offline retail sales, as low prices, convenience, and selection drive more shoppers to the Web.
7 Out of 10 Online Prospects Don’t Buy
eCommerce conversion rate optimization will only take your online sales so far. Beyond that you have to start looking at optimizing the conversion process outside of your website.
What is the Most Powerful Way to Influence People to Buy From You?
All the conversion rate marketing tactics converge to one strategy of influence…