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Category: Conversion Rate Optimization

Help Visitors Buy Online

The human brain is wired the exact same way for everyone in every choice situation. We all go through the exact same steps when making a choice. If we as designers and marketers can understand the way the human brain works and how people choose, then we can design not only the look and feel but also the selling process. When e-commerce web design and an understanding of the brain are in-line we can sell more online and optimize website conversion rates.

Creating Scarcity Converts Sales

When it comes to persuasion, human nature is very predictable. There are certain conditions in which we all react similarly. Learn how this persuasive eCommerce web site uses persuasion for maximum conversion rate optimization.

Landing Page Conversion Analysis

An Inside Look In the world of digital marketing, landing pages are a crucial tool for lead generation and driving conversions. A landing page is a standalone web page that a marketer creates for a specific marketing campaign or promotion. The goal of a landing page is to get visitors to take a desired action,… Continue reading Landing Page Conversion Analysis

What Motivates Your Visitors to Click Buy and Convert?

The factor that has the most impact on weather a visitor to your website buys or bounces is their individual level of motivation. Everyone has their own individual motivations for finding their way to your landing page or website and there can be literally millions of different levels and types of motivation that get some one to click and buy. For a refresher read the post on the 21 reasons why people buy. An understanding of your visitors motivation is vital to improving your conversion rates, which is why I recommend starting with your customer by creating user persona documents before you begin to design or write any copy. Understanding the exact motivation or combination of motivations from your visitors perspective is where the mouse meets the click. But selling online is more complex than just matching motivations; we are not really all a bunch of pavlovian dogs although we’re not far off. Different people prefer to buy in different ways and the key to better conversion rates is not a heavy-handed persuasion fist, it’s a combination of tools of which persuasiveness is only one.

How To Get Over 300% Conversion Rate Improvement

When improving website conversion rates through testing and optimization, understanding the why is critical. The why is at the top level of insight that we as designers and marketers need to continuously strive to get to. True insight from any testing and optimization comes from an understanding of what specific variable in your test made the difference. What was it that caused the lift in conversion rate, or the dip? Was it the headline, the button, the product image? What was it that you can point to and bring to your boss and say. This did that and the impact was this in real money to the bottom line.

Is Your Own Mind Holding You Back From Improving Your Conversion Rates?

let’s say you increased the amount of paid traffic to your site by an additional 1,000 unique visitors, with all other things being equal. A 2% conversion rate would give you 120 total conversions with $12,000 in total sales. Not too shabby, but remember the extra 1,000 unique visitors came at a cost, and that cost is a recurring cost if you want to keep those sales figures up each, week.

Now let’s look at an alternative to spending more and more money on traffic.