Social media is all the rage these days and social customer relations management is slowly breaking new ground online, I’m not quite sure Social Media will be our holy grail for a one ring to rule them all kind of CRM marketing utopia world.
Category: Internet marketing
Shopping Cart Abandonment Top 5 Killers
According to the Fireclick Index the average conversion rate is 2.2%, with a shopping cart abandonment rate of 67.6%.
Monkey See Monkey Do – Online Social Proof
The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence.
The 5 Most Important Factors for Online Conversion
Converting online visitors into customers is the key to a successful profitable business. It doesn’t matter how much website traffic your getting to your site or how little traffic…
What’s the Best Use of Your Marketing Budget in a Down Economy
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
The Most Important Conversion Page on Your Website
Most people think the home page of their site is the most important, and therefore it has to be the most persuasive to pull visitors in towards conversion
How to Choose What To Test
How do you know what to test? Some conversion rate marketing experts will tell you to test everything, but that’s very naive.
The Secret to Successful Conversion Rate Marketing
Good conversion rate marketing is like exercising. We go to the gym one day and we feel great while we’re there, we’re just happy we showed up and we’re ready to workout. We pick up the weights and get on that treadmill and we’re rocking.
Are All Online Customers Created Equal?
Do all customers have the same value? Sure everyone’s money may be good inside of an ecommerce shopping cart but are some customers more equal than others?
Frame Your Marketing Message to Increase Your Conversion Rates
The context of your marketing message and the surrounding information around that message changes the way your prospects take action and increase your conversion rate.