Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
Category: Internet marketing
Social CRM and Pre Conversion Rate Marketing
Social media is all the rage these days and social customer relations management is slowly breaking new ground online, I’m not quite sure Social Media will be our holy grail for a one ring to rule them all kind of CRM marketing utopia world.
Shopping Cart Abandonment Top 5 Killers
According to the Fireclick Index the average conversion rate is 2.2%, with a shopping cart abandonment rate of 67.6%.
Monkey See Monkey Do – Online Social Proof
The persuasive laws of social proof are not just limited to passive media as in television or limited to direct interaction. These same laws can be translated to a website and can have just as much impact and influence.
The 5 Most Important Factors for Online Conversion
Converting online visitors into customers is the key to a successful profitable business. It doesn’t matter how much website traffic your getting to your site or how little traffic…
What’s the Best Use of Your Marketing Budget in a Down Economy
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
The Most Important Conversion Page on Your Website
Most people think the home page of their site is the most important, and therefore it has to be the most persuasive to pull visitors in towards conversion
How to Choose What To Test
How do you know what to test? Some conversion rate marketing experts will tell you to test everything, but that’s very naive.
The Secret to Successful Conversion Rate Marketing
Good conversion rate marketing is like exercising. We go to the gym one day and we feel great while we’re there, we’re just happy we showed up and we’re ready to workout. We pick up the weights and get on that treadmill and we’re rocking.
Are All Online Customers Created Equal?
Do all customers have the same value? Sure everyone’s money may be good inside of an ecommerce shopping cart but are some customers more equal than others?