All the conversion rate marketing tactics converge to one strategy of influence. The great marketers understood this from Dan Kennedy to Eugene Schwartz in Breakthrough Advertising to David Ogilvy in Ogilvy on Advertising. It doesn’t matter if people are buying from your website or in person, the strategy is exactly the same.
That secret strategy is simply this:
Help people buy.
Tap into the needs and desires that already exist, don’t try to create an artificial need. Examine what drives your prospects and pull it out from the inside to the surface. Demand cannot be created but simply harnessed.
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